40. Dear Don Draper, My kids have had a lemonade stand all summer and they can’t seem to sell more than 3 cups a day. Any advice?
They’ll do much better after they get tired of sitting there and lose themselves in play and start to circle their bikes and drag their toys through the grass and mark the sidewalks with colored chalk. When that lemonade stand sits in the middle of lazy games of tag, carefree laughter and flashes of stained gingham and sun-bleached hair, no passing neighbor will be able to resist. That sweating pitcher will glow with innocence and optimism. With youth. Any man’d be glad to buy a glass and just stand there, wiping the taste of an endless summer afternoon from his lips. Hell, he’d buy four.
